Friday, 15 August 2014


The Social Media Influencer

The words Social Media Influencer are those that we are familiar with in the study of Public Relations and Communication, but do we actually know what a social media influencer is, what they do and more especially who are the social media influencers to look out for.

·         Dj Fresh
DJ FRESH: taken from
www.Dj Fresh.com
Known as Thato Sikwane to family and close friends, we know him as DJ Fresh who is a radio presenter on 5FM and entrepreneur, he is one of South Africa’s biggest social media influencer as he posts his opinions on Twitter, and keeping his followers up-to-date with current issues in society both being serious and entertaining. His success on social media is that he is always twitting, commenting on other tweets and doing this every day. More importantly is that he is accessible on his personal twitter account, making him a social media influencer to look out for.

·         Aaron Lee

Aaron Lee Social Media Influencer
Taken from www. Aaron Lee
twitter page.
Another Social Media Influencer to look out for is Aaron Lee, who has high experience in the Social Media industry. In my opinion he is one of the rising social media influencers as he is known to stand out by creating trigger topics for followers on tweeter to comment on, which I honestly feel is relevant in the Public Relations industry for both professionals and students that are within the P.R. industry. The websites encompasses both humour and factual information on his tweeter page and blog which is very user friendly for all. I recommend that and personally encourage you to visit www.askaaronlee.com to see more of Lee has to offer.

·         Eric T. Tung

Eric T. Tung presenting about media
and communication to entrepreneur's and students
www. Social influencer.com
Eric T. Tung comes with a lot of accomplishments to signify his experience in the Communication and Marketing industry. Not only in my opinion is Eric a media influencer, he is a Senior Social Media expert with numerous social media platforms that he specialises in. He has had outstanding awards that make him a top social media influencer to look out for.

·         Kaite Laird


Creativity of Kaite: Taken from
www.hellokittie.com
Kaite Laird is a social media manager at www.Blinds.com, she is an influencer in my opinion to look out for because she is an avid blogger on her personal blog site which is www.hellokittie.com. Kaite can help up-coming media entrepreneurs and students alike who have a keen interest in Media P.R and communication, so Laird makes it as an influencer.

·         MariSmith



Facebook Expert Influencer: Taken from
Mari Smith Facebook account.
Lastly we have a Social Media intellect one would say Mari Smith who specialises and deals with Facebook. She is “I” would say a passionate “Facebooker” with marketing expertise in which she tries to engage business people and ordinary Facebook account holders to increase or rather maximise Facebook as a tool for self and business exposure.

19 comments:

  1. when was growing up thought social media influencer is calculated on how well the advert, poster is portrayed little did I know that de power is not as such the creativity but the power behind the social media influencers such as Dj fresh Kaite Laird,to just name the few

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    1. Thank you Boitumelo for your thought provoking comment. Social Media Influencers are people that are considered to have expertise in the media and communication industry, and have some popularity in this industry, your thought about the popularity of an advert, poster or any other form of adverts can be, "if executed deligently" an influence on its own for audiences to act on a cause such as donating blood or an awareness campaign poster or advert.

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  2. So this people are only focusing on todays generations because they have access to internet through their gadgets, where it can be phones, laptops and so on. What about the older generations which grew up not having access to internet or having this gadgets, how are they being influence?

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  3. Khomanani walter maluleke, in regards to the older generation their influences should be then old school publications whereby they are influenced by the editor who could be close to their age group and have a matured sense of influence that is not always in the "lime light", as you know the older generation doesn't adjust well to change and they would rather stay with what has always worked for them

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  4. wow, insightful, I found your blog to share my sentiments regarding social media influencers... if only I had the in-depth knowledge that you have I would be so happy and appreciative. good blog Siyabonga

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    1. I'm only glad I could share my knowledge and opinions, I thank you for appreciating my blog... Thank you.

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  5. I must say the last three media influencers I had no idea of but it is really exciting to know of such people because one good day you might have to link up with one or even two of them to influence your publics in selling or promoting your brand. It is key for us as Public Relations students to be aware of social media influencers and on which social media platforms they are most popular in.

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    1. I'm only glad to inform you about the other social media influencers in my post, it is importanat to know key influencers as you said... You might have to meet them in future.

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  6. Wow, that's a very good list, key social media influencers makes life more worth living, because they post or say very interesting stories that shapes your future or life. Well done.

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    1. Thank you Siphumelele, having vast or rather diverse knowledge can indeed shape your perspective on life and open opportunities.

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  7. so much knowledge regarding social media influence's, I truly look up to you... you my aspiring role model Siyabonga Manqele.

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    1. I am humbled that you look up to me, and I hope I can live up to your expectations Kamogelo... knowledge is power

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  8. wow I look up to you, I wish I had your brain Siyabonga... these influencers are relevant in todays lifestyle.

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    1. Thank you Kamogelo, I can only share what I have learnt and researched, and these social media influencers are indeed relevant

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  9. As much as I didn't know some of the influencer's in this list, now i know and and i realise that they are actually relevant to our generation.

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    1. yes Thato, the social media influencer is relevant and will subsequently lead to a future in change as we also get older in this industry.

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  10. I like the fact you used the most powerful influencers in our generation. If one of these people post something on their social networks platform it will affect a lot of people because they are public figures.

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    1. Precisely Tebatso, they have a rather large reach to people when they comment on a their blogs, twitter and facebook pages.

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